Changing Outlook of Entertainment & Media – IPTV | OTT | CTV | Who is going to win the race?

Changing Outlook of Entertainment & Media – IPTV | OTT | CTV | Who is going to win the race?

Over the past decade, the media and entertainment industry has been at the brink of rapid transformation. Digital media emerged as an alternative distribution medium like IPTV, OTT, taking centre stage across all sub-sectors like print, films, advertising, gaming, animation, radio and music.

IPTV and OTT players are significantly on the aggressive move to get the lion share of the Gen Z market.

Here let’s analyse the who is going to win the race?


What is IPTV and how is it different from regular television?

IPTV refers to Internet-based Protocol Television where internet is used to deliver TV programs & Videos that are either live or on-demand. IPTV is a system where digital television service is delivered to the subscriber through Internet protocol technology via the medium of broadband or internet connection.

IPTV uses Internet protocol (IP)  to deliver TV channels to users’ set-top box. Internet networks differ from cable and satellite by offering content through the same client-server model that renders email, websites and other Internet-based services. As we will see mentioned further in this blog, IP or Internet Protocol is the language that is used for transferring data packets between computers attached to the internet network.

A Typical IPTV Network Diagram

How IPTV Works

Watch the explainer video to understand IPTV better 

Global Trends in IPTV :

The global IPTV market is expected to grow at a formidable rate of around 10% during the next 5 years. The global IPTV market is driven by the growing demand for videos. Additionally, increasing internet proliferation and growing adoption of various smart devices such as smartphones, laptops, iPad, among others has drastically increased the online traffic.

This infusion of high computing capacity and 5G Bandwidth in the mobile network is expected to positively influence market growth through 2025. Additionally, change in consumer behaviour & demand has led to a shift from cable TV trend to internet streaming thereby positively influencing the market growth over the next few years.

Regionally, the IPTV market has been segmented into various regions including Asia-Pacific, North America, South America, Europe, and Middle East & Africa. Among these regions, North America is expected to dominate the overall IPTV market owing to the increasing number of viewers streaming online videos and live streaming of online content in the region.

The Asia Pacific is expected to register the highest growth in the market on account of the widespread adoption of smart devices and increasing internet penetration across the region.

Global Trends in IPTV
Global Trends in IPTV


Major Global Players in IPTV :

  • AT&T
  • Movistar
  • Broadcom
  • Amino Technologies
  • Orange IPTV
  • MatrixStream
  • KylinTV
  • Cisco
  • Elisa

This Book Might Help You to Understand and Implement an IPTV Project

What is OTT?

OTT stands for “Over-The-Top,” the term used for the delivery of film and television content via the Internet, without requiring users to subscribe to a traditional cable or satellite.

Viewers need to have a strong uninterrupted net connection to avail OTT service. Viewers can watch the media on Mobile phones, tabs, laptops or SMART TV with Internet connectivity.

The OTT platform has a client end app or interface to access the content from CDN ( Content Delivery Network )

Major Players in OTT platform

Major OTT Players
Major OTT Players

Difference between IPTV and OTT

Content ProviderLocal telecomStudio, channel, or independent service
Transmission NetworkLocal telecom – dedicated owned or leased networkPublic Internet + local telecom
ReceiverLocal telecom provides (set-top box)Purchased by consumer (box, stick, TV, computer, or mobile)
IPTV AT&T U-verse, Bell Fibe TV, Verizon Fios
OTT – fuboTVPlayStation VueSky GoYouTubeNetflixAmazonDittoTVYuppTVLovefilmBBC iPlayerHuluSony LivmyTVNow TVEmagineSlingTV, KlowdTV

Who is going to win the race IPTV vs OTT?

As we can see IPTV is a traditional way of delivering content over a managed, fully-provisioned network. Though the protocol utilized in streaming the video content is Internet Protocol (hence “IP” in IPTV), this is not the public Internet. It is a private network, not accessible externally. The video streams are delivered within that private network, and accessible only from devices (set-top-boxes) issued by the operator.

In comparison, OTT (over-the-top) video services use the publicly accessible Internet to deliver video streams. Such content is not just available via set-top-boxes, but also via any devices that can access the Internet – such as phones, tablets and smart TVs with a broadband connection.

Since IPTV runs on a private, fully-controlled network, operators can enable technologies like multicast for network resource efficiency.

However, most playback devices (like phones, tablets, and PCs) would not support such proprietary technologies. It may seem that IPTV has the advantage of tight control and guaranteed (over-provisioned) bandwidth, but it also has the disadvantage of its inability to serve viewers who wish to play content wherever and whenever they want. As a result, OTT-delivered videos are becoming more and more popular.

Operators that have deployed IPTV are increasingly adding OTT capabilities. Emerging operators are even bypassing IPTV and just implementing OTT.

Clearly OTT is one of the trendiest terms in the entertainment segment right now since it is at the epicenter of the merger between the online and television worlds.

5G infusion will change everything. In terms of OTT trends in 2020 and 2021, we expect to see 5G internet begin to become a new standard, especially in urban areas.

This next-generation cellular network technology will provide much faster, more reliable internet speeds. In tests, 5G is roughly 100 times faster than the best available 4G LTE networks.

OTT platforms are hardware independent, content can be played on Mobile devices, Tabs, desktop, laptop and Smart Tv. On the other hand IPTV is hugely dependent in Set top boxes and connected devices only.

Considering the trend and technological parameters OTT stands out to be a clear winner for the future.

But as I have written in the blog title the word |CTV| also so, a few words in a nutshell about CTV.

What is a CTV ?

CTV stands for the term Connected TV. The reason I have used the term in this blog because OTT, CTV are often confused as they are used interchangeably by many marketers, brands, and sometimes, by the most erudite reporters.

CTV is the device by which you access content. You need an actual device to consume the content. Content is being streamed into an internet-connected app on a smart TV or similar device.

Amazon Fire Stick , plugged into a smart TV is an example.

Hence CTV is not a technology or platform, it is just a device where you can consume your content delivered by OTT or IPTV technology.

If you want to know more or differ with me in any point write me in the comment box. I will be happy to answer you.

Amit Ghosh

Amit Ghosh is an Editor | Director | Entrepreneur is one of the pioneers of digital media communication, he has witnessed the journey of communication evolution, over last two decades